J.R.Dunn’s Jewelry Blog

Russell Simmons is continuing his strong push to raise awareness for the Diamond Empowerment Fund – Starting on Monday a PSA is headed for TV illustrating the good that diamonds can do for the people in Africa who live in the regions where the gems are found. This powerful video portrays a story of a child that begins when he was born, follows him through school and finally show him becoming a doctor a treating a patient because of the education he was able to receive.

To learn more about the Diamond Empowerment Fund please visit www.diamondempowerment.org. To inquire about the conflict free rough diamond green bracelet shown at the end of the video visit JRDunn.com.

Enjoy the Video

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The former President wore a “Green Bracelet” from Simmons Jewelry Co. at the VH1 Save the Music 10th Anniversary Gala. According to National Jeweler magazine, Russell Simmons saw Mr. Clinton backstage and seized the opportunity to tell him about his Diamond Empowerment Fund . After hearing about the cause the former president was a good sport and grabbed the Green Bracelet and put it on before he went on stage. He then waved to an audience of millions and gave huge exposure to this philanthropic bracelet. Kudos Russell for having the courage to ask!

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Hip-Hop mogul Russell Simmons’ new jewelry line is just the thing for today’s stylish and bold man. There has been a void in what is available for men in the jewelry industry until now. The upward trend in mens jewelry is growing stronger each day. And the success of the Simmons’ line proves that men want designs aimed just at them instead of jewelers trying to pass off larger women’s jewelry as men’s jewelry. The handsome clean lines of Russell Simmons’ mens jewelry designss have great appeal to hip men of all ages.

Item: Russel Simmons 13mm stainless steel cross bracelet $300.00

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Russell Simmons’ new line is his meaningful “Green Initiative Jewelry Collection” benefiting the “Diamond Empowerment Fund”. The Green Malachite bracelet is made from natural African resources and 50% of net profits go back to Africa via the Diamond Empowerment Fund.

Hollywood wearing Simmons Green Collection Jewelry! Venus Williams, Chris Rock, Eddie Murphy, Penelope Cruz, Ludacris, Katt Williams and Beyonce to name a few.

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Simmons Jewelry Co. has officially launched the Green Initiative, the “Green Bracelet,” scheduled to hit select retail stores near the end of March.The announcement came directly from Simmons Jewelry Co. owners Russell and Kimora Lee Simons.

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You know every once in a while there is something in life that triggers self examination and for the diamond industry it’s movie starring Leonardo DiCaprio set in 1999 at the height of Sierra Leone’s civil war. It’s made us take additional action, this year in particular, to strengthen and improve our industry’s already existing chain of warranties.

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On the subject of social accountability and ethics in the jewelry industry, my family and I were so impressed with the standards of Cut by Tolkowsky ideal cut diamonds that I feel compelled to share their outstanding guarantee! This is one of many brands we are extremely proud to represent.

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As a company we want to ensure that we buy diamonds and diamond jewelry from suppliers who comply with all Kimberley Process requirements. Since 2004 we have been demanding that all diamonds sold to us be regulated through the Kimberley process. This year we’ve taken things a step further and started printing the following statement on our purchase orders;

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