So who are some other jewelry designers that sell on QVC the right way. Let’s start with Tacori, I surfed on over to QVC and I examined their designs. If you took away the Tacori name on top of the page I would have no idea whose rings I’m looking at. The rings look very, very generic. I feel there wasn’t a conflict with the signature Tacori platinum engagement rings I have in inventory so who cares. So how about Judith Ripka Jewelry ? The majority of the jewelers I know only carry the sterling silver line and some of the really hot sellers are priced around $300. So the logic is if I have a customer that buys a piece for $300 and sees a similar but flimsier looking piece on QVC from $150 they won’t be upset with me.

So let’s see some of other guild lines that jumped on the QVC band wagon:

Raymond Weil
Anthony Nak
Robert Lee Morris
Jose Hess
Heidi Klum

View the complete list of designers on QVC

That’s just to name a few. Ironically some of these companies had the Chutzpah to tell me showcasing their brand on the internet is jeopardizing their image! Oh, but knocking yourself off doesn’t? I think if these brands do not manage their QVC strategy properly it might be the beginning of the end for them. A couple of the jewelry designers we have listed migrated over to QVC well after they were not getting a strong sell through in jewelry stores. And if that’s what the designers need to do to stay in business then more power to them. I carry some of the designers listed above and I’m wondering what the QVC effect will be going forward. For the less expensive lines I hope it increases brand awareness and for the pricier designers we’ll be watching your turn!

Best,

Sean Dunn

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Leslie Greene’s designs are inspired by vintage designs and patterns. Her collections are filled with beautiful 18kt gold filigree pendants, necklaces, and rings as well as bracelets all set with diamonds.

Celebrities wearing Leslie Greene: Sarah Jessica Parker, Teri Hatcher, Hilary Swank, Kate Hudson, Mandy Moore, Debra Messing and Paula Abdul.

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Shop now for Leslie Greene at www.jrdunn.com

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