J.R.Dunn’s Jewelry Blog

My client who just donned her new 14ct emerald cut diamond ring said , “I absolutely love Leslie Greene but what do you think about it being on QVC?” At that moment I realized just how important it is for designers like Leslie Greene to execute the QVC strategy the right way and thankfully she has! You see, Leslie’s beautiful jewelry designs in fine stores like J.R.Dunn and Neiman Marcus are done in solid 18kt yellow gold with high quality diamonds. (more…)

Raymond Weil is one of the first luxury watch brands to start on “Second Life” according to JCKonline . Second Life is a popular new Internet community where an imaginary “virtual” world is inhabited and “lived in” by people who have created their own avatars to live in this imaginary world…. some in the marketing world are hailing it as the newest direction for marketing and reaching a new clientele. According to “Second Life” millions have people have created avatars and are doing millions of US dollars in monthly transactions.

Raymond Weil launched it’s Second Life on September 3rd to forge a new type of relationship with it’s customers. It’s going to be interesting to see how this new marketing strategy goes!

To shop Raymond Weil wristwatches go to JRDunn.com.

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