J.R.Dunn’s Jewelry Blog

The Precious Earth Sustainable Jewelry Collection will debut at Kari Feinstein’s Golden Globes Style Lounge this Thursday and Friday, January 8th and 9th. Precious Earth takes a step forward from the cadre of ethical jewelers with the launch of a line dedicated to transparency and consciousness in the jewelry trade. Sourcing diamonds endorsed by Team Namibia, Precious Earth has designed a collection with beneficiated diamonds from Africa, a natural resource in Namibia and a trade vital to Africa. The diamonds are cut and polished by the local Namibians. Precious Earth advocates for Team Namibia’s role in empowering the local population through benefication.

Renowned designer Robert Pelliccia designed the Endangered Species collection that marks the launch of Precious Earth.
Our ethos is to support social responsibility in the jewelry industry by utilizing recycled silver, gold and other precious metals from a highly reputable source providing documentation, and supporting economic independence for the local people of Namibia by sourcing our diamonds from the region.

Official Precious Earth Launch Feb 1st 2009

Watch Robert Pelliccia craft Precious Earth’s signature “Endangered Species” cuff below:

A couple of years ago I attended a presentation put on by Martin Rapapport about Fair Trade. He truly captivated the audience with his vision of how the jewelry industry could act in a more socially responsible manner. I remember him encouraging the attendees to visit his booth after the seminar to check out a few examples of some fair trade jewelry products so i stopped by. (more…)