The Shocking Truth of How Watch Brands Can Protect Their Image on the Internet
If you are like most high end jewelers around the country you are probably receiving agreements restricting you from showing various watch brands products on your website. Let me be the first to say that I can truly respect and understand the luxury watch companies desires of protecting their “brand image” when it comes to the internet. However, I think the restriction of authorized dealers showing product on the web will actually have the exact opposite effect and ultimately devalue many brands, especially those who aren’t extremely vigilant in controlling their distribution.



