Raymond Weil is one of the first luxury watch brands to start on “Second Life” according to JCKonline . Second Life is a popular new Internet community where an imaginary “virtual” world is inhabited and “lived in” by people who have created their own avatars to live in this imaginary world…. some in the marketing world are hailing it as the newest direction for marketing and reaching a new clientele. According to “Second Life” millions have people have created avatars and are doing millions of US dollars in monthly transactions.
Raymond Weil launched it’s Second Life on September 3rd to forge a new type of relationship with it’s customers. It’s going to be interesting to see how this new marketing strategy goes!
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